Narrow search
Showing 1 - 10 of 19
Cover Image
Multidimensional scaling : concepts and applications
Green, Paul E.; Carmone, Frank J.; Smith, Scott M. - 1989
Persistent link: https://www.econbiz.de/10004122575
Cover Image
Household correlates of purchase price for grocery products
Frank, Ronald E.; Green, Paul E.; Sieber jr., Harry F. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
Cover Image
Bayesian statistics and marketing research
Green, Paul E.; Frenk, Ronald E. - In: Journal of the Royal Statistical Society / C 15 (1966) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10002539262
Cover Image
Cluster analysis in test market selection
Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management science : journal of the Institute of … 13 (1967) 8, pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Cover Image
Conjoint measurement for quantifying judgemental data
Green, Paul E.; Rao, Vithala R. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
Cover Image
Consumer evaluation of discount cards
Green, Paul E.; Carmone, Frank J.; Wind, Yoram - In: Journal of retailing 49 (1973/74) 1, pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
Cover Image
Decision theory in market planning and research
Green, Paul E. - In: Models, measurement and marketing : a special project …, (pp. 171-197). 1965
Persistent link: https://www.econbiz.de/10002539540
Cover Image
An experiment in probability estimation
Green, Paul E.; Halbert, Michael H.; Robinson, Patrick J. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Cover Image
Marketing applications of MDS : assessment and outlook
Green, Paul E. - In: Journal of marketing 39 (1975) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10002539623
Cover Image
Marketing research applications of non-metric scaling methods
Green, Paul E.; Carmone, Frank J. - In: Operational research quarterly : OR 21 (1970), pp. 73-96
Persistent link: https://www.econbiz.de/10002539636