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~person:"Kaletsch, Uwe"
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Kaletsch, Uwe
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Marketing : ZFP ; journal of research and management
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Abhandlungen - Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing.
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10008067615
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