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~person:"Liang, Beichen"
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Liang, Beichen
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The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-435
Persistent link: https://www.econbiz.de/10009185333
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