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Lilien, Gary L.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A Three-stage Model of Industrial Trade Show Performance
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10006937957
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2
Generalizing About Trade Show Effectiveness: A Cross-National Comparison
Dekimpe, Marnik G.
;
François, Pierre
;
Gopalakrishna, …
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 55-64
Persistent link: https://www.econbiz.de/10005981652
Saved in:
3
Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath
;
Williams, Jerome D.
-
1990
Persistent link: https://www.econbiz.de/10004111318
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4
Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.
;
Gopalakrishna, Srinath
;
Cox, …
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
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5
Application of a modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 279-285
Persistent link: https://www.econbiz.de/10002235947
Saved in:
6
The implications of diffusion models for accelerating the diffusion of innovation
Lilien, Gary L.
- In:
Technological forecasting & social change : an …
17
(
1980
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10002235961
Saved in:
7
A modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1974
)
7
,
pp. 1027-1036
Persistent link: https://www.econbiz.de/10002236043
Saved in:
8
A note on offshore oil field development : problems and suggested solutions
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1973
)
4,1
,
pp. 536-539
Persistent link: https://www.econbiz.de/10002236078
Saved in:
9
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618352
Saved in:
10
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618359
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