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Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath; Williams, Jerome D. - 1990
Persistent link: https://www.econbiz.de/10004111318
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Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.; Gopalakrishna, Srinath; Cox, … - In: Industrial marketing management : the international … 22 (1993) 4, pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
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Engineering the Price-Value Relationship - Marketing tools exist to help managers understand and manage theh pricing decisions.
Matanovich, Timothy; Lilien, Gary L.; Rangaswamy, Arvind - In: Marketing management : a quarterly business management … 8 (1999) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10007245917
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Harnessing Expert Judgment - Models help build profitability into sales force size and allocation decisions.
Lilien, Gary L.; Rangaswamy, Arvind; Matanovich, Timothy - In: Marketing management : a quarterly business management … 7 (1998) 3, pp. 40-43
Persistent link: https://www.econbiz.de/10007247309
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The Age of Marketing Engineering
Lilien, Gary L.; Rangaswamy, Arvind; Matanovich, Timothy - In: Marketing management : a quarterly business management … 7 (1998) 1, pp. 48-50
Persistent link: https://www.econbiz.de/10007248381
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Do Trade Shows Pay Off? Srinath Gopalakrishna
Lilien, Gary L.; Williams, Jerome D.; Sequeira, Ian K. - In: Journal of marketing 59 (1995) 3, pp. 75-83
Persistent link: https://www.econbiz.de/10005995617