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Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath; Williams, Jerome D. - 1990
Persistent link: https://www.econbiz.de/10004111318
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Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.; Gopalakrishna, Srinath; Cox, … - In: Industrial marketing management : the international … 22 (1993) 4, pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Readings in basic marketing, (pp. 252-266). 1978
Persistent link: https://www.econbiz.de/10002235997
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Do Trade Shows Pay Off? Srinath Gopalakrishna
Lilien, Gary L.; Williams, Jerome D.; Sequeira, Ian K. - In: Journal of marketing 59 (1995) 3, pp. 75-83
Persistent link: https://www.econbiz.de/10005995617