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Status consciousness vs. status position : marketing implications
Cunningham, William H.
;
Anderson, W. Thomas
;
Murphy, John H.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 147-156
Persistent link: https://www.econbiz.de/10002045139
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Source-receiver differences and communication effectiveness: Method and application
Alpert, Mark I.
;
Anderson, W. Thomas
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 332-337
Persistent link: https://www.econbiz.de/10003467898
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