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Consumerism : a perspective for business

Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28

Persistent link: https://www.econbiz.de/10002037981

Measurement issues in studying marketing and the quality of life

Cravens, David W.; Hills, Gerald E. - In: Marketing and the quality of life, (pp. 51-60). 1978

Persistent link: https://www.econbiz.de/10002038075

A conceptual approach for analyzing social/external information forces

Hills, Gerald E.; Cravens, David W. - In: Technological forecasting & social change : an … 8 (1975) 2, pp. 131-145

Persistent link: https://www.econbiz.de/10002833045

Measurement of consumers' prior brand information

Woodruff, Robert B. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 258-263

Persistent link: https://www.econbiz.de/10003010733

Strategic marketing's new challenge

Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24

Persistent link: https://www.econbiz.de/10003519766

Entrepreneurial Marketing and University Education

Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - In: Handbook of Research in Entrepreneurship Education, Volume 1

This authoritative and comprehensive Handbook showcases the nature and benefits of the new wave in entrepreneurship education emerging as a result of revised academic programmes developed to reflect new forms of entrepreneurship.

Persistent link: https://www.econbiz.de/10011175107

Black consumer perceptions of food store attributes

Hills, Gerald E.; Granbois, Donald H.; Patterson, James M. - In: Journal of marketing 37 (1973) 2, pp. 47-57

Persistent link: https://www.econbiz.de/10002833041