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Affective problem solving: emotion in research practice

Osbeck, Lisa; Nersessian, Nancy - In: Mind and Society: Cognitive Studies in Economics and … 10 (2011) 1, pp. 57-78

Persistent link: https://www.econbiz.de/10009149914

Consumer Neuroscience and Neuromarketing: What New on Marketing Research?

Michela, Balconi - In: Micro & Macro Marketing (2014) 2, pp. 229-240

decision, such as emotion and cognition. This special Issue intends to bring forward new results and fresh insights into this …

Persistent link: https://www.econbiz.de/10010968489

Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns

Giovanni, Vecchiato; Giulio, Maglione Anton; Patrizia, … - In: Micro & Macro Marketing (2014) 2, pp. 279-294

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the...

Persistent link: https://www.econbiz.de/10010950557

Bringing emotion to strategic issue diagnosis: contributions from emotion psychology and social psychology

Garcia-Prieto Sol, Patricia; Tran, Véronique; … - Centre Emile Bernheim, Solvay Brussels School of … - 2009

the organizational performance. But to date little has been said about the role of emotion in the process of strategic … discussed from a purely cognitive perspective. First, we build on cognitive appraisal theory of emotion to better predict … individual emotional and behavioral responses to strategic issues. Second, we integrate concepts from intergroup emotion theory …

Persistent link: https://www.econbiz.de/10005146703