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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Brand classifications: identifying the origins of brands

O'Cass, Aron; Lim, Kenny; Julian, Craig C - 2000

This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...

Persistent link: https://www.econbiz.de/10009475229

The key antecedents of entrepreneurial behaviour and its significance for international marketing: A study of university students in Croatia, Iceland, Turkey and the United Kingdom

Julian, Craig C - 2010

entrepreneurial activity and international marketing. …

Persistent link: https://www.econbiz.de/10009475302

Rebranding: A case study of a business hotel in Singapore

Ooi, Guat Loo - 2008

hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to …

Persistent link: https://www.econbiz.de/10009458724

Determining Consumer Interest in Georgian Wines

Inderbitzen, Julie Ann - 2010

This study was done in order to determine if there is a demand in California for wines originating in the Eastern European Country of Georgia. A survey was used in order to collect primary data from 100 respondents in two locations. The surveys were conducted in Pleasanton, CA and in San Luis...

Persistent link: https://www.econbiz.de/10009485618

Trade Equilibrium, Jobs, & Stimulus

Bhandari, Narendra C. - 2009

As long as the U.S. continues to have huge trade deficits, the American jobs would continue to be off-shored and no net new jobs can be created. Spending billions of American stimulus dollars would end up stimulating foreign economies. It would be like taking wealth from the American workers and...

Persistent link: https://www.econbiz.de/10009463618

Motivations for US Foreign Direct Investment

Buoninfante, Christina - 2009

The purpose of this thesis is to determine US firms’ motivations for foreign direct investment and to explore to what extent US firms continue to invest into China and India. I first correlate the agricultural, industrial, and service sectors in the United States with those of China and India....

Persistent link: https://www.econbiz.de/10009463628