The main purpose of this study is to examine cultural differences between Americans and Chinese in terms of cultural differences, emotional feelings, intolerance and perceived meal price in the context of restaurant settings. The results revealed that there were significant differences between...

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...

Values are believed to have a substantial influence on the behaviour of individuals (Rokeach, 1973; Rohan, 2000) and can also provide a powerful explanation of consumer behaviour (Clawson and Vinson, 1978). Researchers have suggested that we need a better understanding of the links between values...

This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e-banking service in the future, and different cultures...

This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e-banking service in the future, and different cultures...