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~language:"und"
~subject:"New product development"
~type_genre:"Thesis"
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Strata, Structure, and Strategy for Resource Allocation and New Product Development Portfolio Management
Chao, Raul O.
-
2007
Innovation
and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which
innovation
programs to pursue and how they should be funded is not …
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