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Destination resort operational techniques, marketing trends, and consumer characteristics

Brey, Eric T - 2006

comprehensive meta-analysis of destination resort literature. The second study's purpose was to explore operational and marketing … community/region, and operations/management. In the second study, current operational techniques and marketing trends in resorts … of marketing interest emerged. Overall these resorts are very homogenous with the family/team concept driving operations …

Persistent link: https://www.econbiz.de/10009479983

Impression management theory: Biased tourism experience information

Park, Jun-hyoung - 2010

, studies reviewed by researchers will provide important messages regarding marketing strategies for hotel firms. This study …

Persistent link: https://www.econbiz.de/10009430313

Studies in online consumer behavior: Travel planning, search and purchase

Beldona, Srikanth - 2003

travel products of low and high complexity. Marketing and theoretical implications followed by future research suggestions … of theories across consumer behavior, e-commerce and tourism marketing. Thereafter, the framework is validated using …

Persistent link: https://www.econbiz.de/10009430583

Member segmentation and value network of a paid travel club: A perspective of relationship marketing

Feng, Ruomei - 2004

This research consisted of three studies that aimed to systematically understand the value creation of memberships from the perspective of members with paid memberships. Study one developed a 2 x 2 behavior-based member segmentation along the dimensions of price sensitivity...

Persistent link: https://www.econbiz.de/10009430778

An analysis of household expenditure behavior for hospitality and tourism goods and services: Implications for market segmentation

Cai, Liping A - 1996

This study investigated relationships between household vacation expenditure patterns and their sociodemographic characteristics. Founded on the theory of consumer behavior, the purpose of the study was to provide hospitality and tourism businesses with an empirical model that could be applied...

Persistent link: https://www.econbiz.de/10009430809