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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Business information sources
Daniells, Lorna M. - 1985 - Rev. ed.
Persistent link: https://www.econbiz.de/10004122295
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Business today : Buch
1999 - 9. ed.
Persistent link: https://www.econbiz.de/10004000627
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Rocking the ages : the Yankelovich report on generational marketing
Smith, J. Walker; Clurman, Ann - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004343094
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Breaking up America : advertisers and the new media world
Turow, Joseph - 1997
Persistent link: https://www.econbiz.de/10004343099
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Street trends : how today's alternative youth cultures are creating tomorrow's mainstream markets
Lopiano-Misdom, Janine; DeLuca, Joanne - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004351926
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Divide and conquer : target your customers through market segmentation
Webber, Harry - 1998
Persistent link: https://www.econbiz.de/10004379467
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Business, society and the individual : problems in responsible leadership of private enterprise organizations operating in a free society; cases, articles, and related materials
Smith, George Albert; Matthews, John Bowers - 1967 - Rev. ed., 1. print
Persistent link: https://www.econbiz.de/10000150960
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Lessons from the recession : a management and communication perspective
King, Sarah Sanderson (contributor) - 1997
Persistent link: https://www.econbiz.de/10004338138