This monograph presents the existing socio-economic conditions of the functioning of society and the economy in Poland and indicates current problems, regarding management. Taking into account these conditions, underlines the trends, together with a proposal for specific solutions to selected...

In the actual scenario characterised by new and ever-changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to...