Value Management (VM) initially started in early 1940s in the US manufacturing industry has increasingly becoming … management of projects. The structured, systematic and multi-disciplinary approach in decision making process is a niche for VM … essential management tool in the Malaysian construction sector especially in the quantity surveying practice. Quantity surveyors …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

well-known to marketing academics and practitioners, but arguably the latent preference structure that explains discrete …

Within the marketing literature, an untapped context for investigating event sponsorship effects (based on dollar or in …-kind support) is that of government-to-business (G2B) marketing. Government strategies to attract or build relationships with inter …-state or off-shore corporate investors sit within this domain. Investor-directed marketing strategies, not unlike a company's B …

order, Standards Managers have been assigned for each DOE Secretarial office, each DOE Field Office, and each management and … use of standards at DOE facilities. Office of Management and Budget (OMB) Circular A-119 also stresses the importance of …