Showing 1 - 10 of 14
Persistent link: https://www.econbiz.de/10005118368
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer applications and illustrative software are identified as...
Persistent link: https://www.econbiz.de/10009459117
Persistent link: https://www.econbiz.de/10005428723
Persistent link: https://www.econbiz.de/10005429079
Persistent link: https://www.econbiz.de/10005429234
Persistent link: https://www.econbiz.de/10005429253
Persistent link: https://www.econbiz.de/10005418281
Persistent link: https://www.econbiz.de/10005418298
Persistent link: https://www.econbiz.de/10006408857
Persistent link: https://www.econbiz.de/10005974225