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Marketingʹs cigarette scar
Olshavsky, Richard W.
- In:
Business horizons
21
(
1978
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003645452
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2
The dual role of informational social influence: Implications for marketing management
Rosen, Dennis L.
;
Olshavsky, Richard W.
- In:
Journal of Business Research
15
(
1987
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10005477761
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3
Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach
Lee, Dong Hwan
;
Olshavsky, Richard W.
- In:
Organizational Behavior and Human Decision Processes
61
(
1995
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10005431037
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4
Marketing's cigarette scar
Olshavsky, Richard W.
- In:
Business Horizons
21
(
1978
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10005438784
Saved in:
5
Consumers' use of alternative information sources in inference generation: A replication study
Lee, Dong Hwan
;
Olshavsky, Richard W.
- In:
Journal of Business Research
39
(
1997
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10005465456
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6
Information processing analysis of a stochastic model of brand choice
Dominguez, Luis
;
Olshavsky, Richard W.
- In:
Journal of Business Research
9
(
1981
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10005466158
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7
The price-choice relationship: A contingent processing approach
Olshavsky, Richard W.
;
Aylesworth, Andrew B.
;
Kempf, …
- In:
Journal of Business Research
33
(
1995
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10005473405
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8
Consumers' Use of Alternative Information Sources in Inference Generation: A Replication Study
Lee, Dong Hwan
;
Olshavsky, Richard W.
- In:
Journal of business research : JBR
39
(
1997
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10006736011
Saved in:
9
The Price-Choice Relationship: A Contingent Processing Approach
Olshavsky, Richard W.
;
Aylesworth, Andrew B.
;
Kempf, …
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10006742227
Saved in:
10
A Desires Congruency Model of Consumer Satisfaction
Spreng, Richard A.
;
Olshavsky, Richard W.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10006156024
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