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Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game

Dearden, James A.; Lilien, Gary L.; Yoon, Eunsang - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10006196034

An exploratory Study of new industrial product performance

Yoon, Eunsang; Lilien, Gary L. - 1985

Persistent link: https://www.econbiz.de/10004764954

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

Lilien, Gary L.; Yoon, Eunsang - In: Management Science 36 (1990) 5, pp. 568-585

In a dynamic, competitive environment, the decision to enter the market should be timed to balance the risks of premature entry against the missed opportunity of late entry. Previous research has mainly focused on the strategic aspects of the entry-time decision. In this paper we review the...

Persistent link: https://www.econbiz.de/10009191372

The University Rankings Game: Modeling the Competition Among Universities for Ranking

Grewal, Rajdeep; Dearden, James A.; Lilien, Gary L. - In: The American Statistician 62 (2008) August, pp. 232-237

Persistent link: https://www.econbiz.de/10005732525

A model for allocating retail outlet building resources across market areas

Lilien, Gary L.; Rao, Ambar G. - In: Operations research 24 (1976) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10002236022

Do European industrial marketers budget differently? : an international comparison via the advisor model

Weinstein, David; Lilien, Gary L. - 1981

Persistent link: https://www.econbiz.de/10002967492

The effects of information and company reputation on intentions to buy a business service

Yoon, Eunsang; Guffey, Hugh J.; Kijewski, Valerie - In: Journal of Business Research 27 (1993) 3, pp. 215-228

Persistent link: https://www.econbiz.de/10005465508

The Effects of Information and Company Reputation on Intentions to Buy a Business Service

Yoon, Eunsang; Guffey, Hugh J.; Kijewski, Valerie - In: Journal of business research : JBR 27 (1993) 3, pp. 215-228

Persistent link: https://www.econbiz.de/10006746720

How Exhibitors Select Trade Shows - Choosing winners and losers

Kijewski, Valerie; Yoon, Eunsang; Young, Gary - In: Industrial marketing management : the international … 22 (1993) 4, pp. 287-298

Persistent link: https://www.econbiz.de/10006358887

Modeling global market entry decision by fuzzy logic with an application to country risk assessment

Levy, Joshua B.; Yoon, Eunsang - In: European Journal of Operational Research 82 (1995) 1, pp. 53-78

Persistent link: https://www.econbiz.de/10005240056