This study analyses the internationalisation of small and medium-sized family enterprises from the established EU countries as a reaction following the EU enlargement in 2004 by adding countries located in Central Europe and Eastern Europe. Especially cooperations focussing on foreign markets...

This paper investigates the adaptation of concepts for trade fairs to other European cultures. For this purpose Germany and Czech republic as well as Poland are compared. The use of fairs in international marketing is described according to a phase model. While entering a foreign market trade...