Similar Search Results

Dahlén, Micael; Lange, Fredrik - In: Scandinavian Journal of Management 18 (2002) 3, pp. 341-363

This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with...

Persistent link: https://www.econbiz.de/10009217807

Customer reactions to acquirer-dominant mergers and acquisitions

Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-342

Persistent link: https://www.econbiz.de/10009801795

Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10010105390

A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rules of the entire product category. It provides implications for advertising, positioning, and tracking.

Dahlén, Micael; Lange, Fredrik - In: Journal of advertising research 46 (2006) 4, pp. 388-397

Persistent link: https://www.econbiz.de/10007600591

A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?

Dahlén, Micael - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 13-25

Persistent link: https://www.econbiz.de/10008346604

Long Live Creative Media Choice

Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121

Persistent link: https://www.econbiz.de/10008255767

Advertising Creativity Matters

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403

Persistent link: https://www.econbiz.de/10008107591

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-68

Persistent link: https://www.econbiz.de/10008108971

Effects of Ad-Brand Incongruency

Dahlén, Micael; Lange, Fredrik; Sjödin, Henrik; … - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10008116031

THE MEDIUM AS A CONTEXTUAL CUE

Dahlén, Micael - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 89

Persistent link: https://www.econbiz.de/10008116210