Showing 1 - 10 of 31
Persistent link: https://www.econbiz.de/10006158224
Persistent link: https://www.econbiz.de/10005924973
Persistent link: https://www.econbiz.de/10005925117
Persistent link: https://www.econbiz.de/10005953670
Persistent link: https://www.econbiz.de/10005333120
Marketers have witnessed a paradigm shift in which establishing, maintaining, and forging long-term buyer-seller relationships are considered the core of marketing activities. Accordingly, investigating a long-term orientation (LTO) has become a steady research stream in the marketing...
Persistent link: https://www.econbiz.de/10008565575
Persistent link: https://www.econbiz.de/10007877465
Persistent link: https://www.econbiz.de/10007865899
Persistent link: https://www.econbiz.de/10008084129
Persistent link: https://www.econbiz.de/10007979024