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Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Boush, David M.; Kahle, Lynn - In: Journal of euro-marketing 11 (2001) 2, pp. 89
Persistent link: https://www.econbiz.de/10007169083
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The New Paradigm Marketing Model
Kahle, Lynn; Marshall, R.; Kropp, Fredric - In: Journal of euro-marketing 12 (2003) 3-4, pp. 99-122
Persistent link: https://www.econbiz.de/10007155971
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Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators
Kahle, Lynn; Shoham, Aviv; Rose, Gregory; Smith, Malcolm; … - In: Journal of euro-marketing 12 (2003) 3-4, pp. 35-54
Persistent link: https://www.econbiz.de/10007155974
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Introduction
Kahle, Lynn - In: Journal of euro-marketing 12 (2003) 3-4, pp. 1-4
Persistent link: https://www.econbiz.de/10007155977
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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Attitudes and social adaptation : a person-situation interaction approach
Kahle, Lynn R. - 1984
Persistent link: https://www.econbiz.de/10004579747
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Marketing management
Tull, Donald S.; Kahle, Lynn R. - 1990 - 1 print.
Persistent link: https://www.econbiz.de/10004928870
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Social values and social change : adaptation to life in America
Kahle, Lynn R. (contributor) - 1983
Persistent link: https://www.econbiz.de/10004743459
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Practitioners of Risky Sports: A Quantitative Examination
Shoham, Aviv; Rose, Gregory M.; Kahle, Lynn R. - In: Journal of Business Research 47 (2000) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10005465649