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Vereinigte Staaten
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Bauer, Raymond A.
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Risk taking and information handling in consumer behavior
7
Public opinion quarterly : journal of the American Association for Public Opinion Research
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Harvard business review : HBR
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Mass media and communication
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Corporate social accounting
2
Journal of Conflict Resolution
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Managing corporate social responsibility
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On knowing the consumer
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Applied Science and technological Progress : A report to the Committee on Science and Astronautics, U.S. House of Representatives
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California management review
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Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
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Die Zukunft der menschlichen Umwelt
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Marketing classics : a selection of influential articles
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Measuring advertising effectiveness. Selected readings
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Planning for diversity and choice : possible futures and their relations to the man-controlled environment
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Proceedings of the Winter Conference of the American Marketing Association
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Readings in sales force management
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Social goals and indicators for american society
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The Black consumer : dimensions of behavior and strategy
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The Stalin revolution : foundations of Soviet totalitarianism
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American businessmen and international trade : code book and data from a study on attitudes and communications
Bauer, Raymond Augustine
;
Sola Pool, Ithiel de
;
Marks, …
-
1960
Persistent link: https://www.econbiz.de/10003046275
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2
Application of behavioral science
Bauer, Raymond Augustine
- In:
Applied Science and technological Progress : A report …
,
(pp. 95-135)
.
1967
Persistent link: https://www.econbiz.de/10001879579
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3
Attitudes, verbal behavior, and other behavior
Bauer, Raymond Augustine
- In:
Measuring advertising effectiveness. Selected readings
,
(pp. 49-59)
.
1969
Persistent link: https://www.econbiz.de/10001879589
Saved in:
4
Consumer behavior as risk taking
Bauer, Raymond Augustine
- In:
Risk taking and information handling in consumer behavior
,
(pp. 23-33)
.
1967
Persistent link: https://www.econbiz.de/10001879639
Saved in:
5
Nagro consumer behavior
Bauer, Raymond Augustine
- In:
On knowing the consumer
,
(pp. 161-165)
.
1966
Persistent link: https://www.econbiz.de/10001879794
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6
Personality, perception of source, and persuasibility
Bauer, Raymond Augustine
- In:
On knowing the consumer
,
(pp. 83-89)
.
1966
Persistent link: https://www.econbiz.de/10001879834
Saved in:
7
Risk handling in drug adoption : the role of company preference
Bauer, Raymond Augustine
- In:
Risk taking and information handling in consumer behavior
,
(pp. 524-540)
.
1967
Persistent link: https://www.econbiz.de/10001879857
Saved in:
8
Social indicators and sample surveys
Bauer, Raymond Augustine
- In:
Public opinion quarterly : journal of the American …
30
(
1966
)
3
,
pp. 339-352
Persistent link: https://www.econbiz.de/10001879869
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9
Social indicators, or working in a society which has better social statistics
Bauer, Raymond Augustine
- In:
Planning for diversity and choice : possible futures …
,
(pp. 237-250)
.
1968
Persistent link: https://www.econbiz.de/10001879878
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10
Societal feedback
Bauer, Raymond Augustine
-
1967
Persistent link: https://www.econbiz.de/10001879882
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