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Marketing management : analysis, planning, and control
Kotler, Philip - 1967 - 9. print.
Persistent link: https://www.econbiz.de/10004582868
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004582869
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Advertising in the nonprofit sector
Kotler, Philip - In: Advertising and society, (pp. 169-189). 1974
Persistent link: https://www.econbiz.de/10002238414
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Atmospherics as a merketing tool
Kotler, Philip - In: Journal of retailing 49 (1973/74) 4, pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
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Behavioral models for analyzing buyers
Kotler, Philip - In: Journal of marketing 29 (1965) 4, pp. 37-45
Persistent link: https://www.econbiz.de/10002238466
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and the Indian economy, (pp. 150-169). 1970
Persistent link: https://www.econbiz.de/10002238475
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and administrative action, (pp. 146-160). 1968
Persistent link: https://www.econbiz.de/10002238490
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing and the behavioral sciences : selected readings, (pp. 543-564). 1968
Persistent link: https://www.econbiz.de/10002238495
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The competitive simulator, a new management tool
Kotler, Philip - In: California management review 7 (1965) 3, pp. 49-60
Persistent link: https://www.econbiz.de/10002238943