Factor, multinomial logistic regression and cluster analyses are used in combination to provide a predictive model of store patronage behaviour for consumers in Cardiff, Wales. A subset of variables and factors that are important for consumers when choosing a supermarket were used to provide a...

The crisis in the UK financial services industry has led to retail banking customers treating transactions with growing scepticism. Retail banks are having to work very hard to regain customer trust. Despite recent research in marketing that acknowledges the importance of service loyalty to...

This chapter considers a probabilistic reasoning based investigation of an information system concerned with consumer choice. The DS/AHP technique for multi-criteria decision making is employed in this consumer analysis, and with its development formed from the Dempster-Shafer theory of evidence...

The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers...

Purpose - The purpose of this paper is to investigate "tribal" consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal. Design/methodology/approach - Two focus group meetings with "surfers" and "fans" respectively, in April 2006,...

How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...

Purpose: This study examines the equivalence of the use of a customer satisfaction survey in four culturally divergent contexts. Design/methodology/approach: It is based on 6,776 responses collected from fast food customers in Greece, Jamaica, the UK and the USA. Findings: The results reveal...

The growth of own label brands of products offered by supermarket chains is changing the “rules of the game” when managing fast moving consumer good products. A lot is written on the development of these brands and the consumers' behaviour in regions where their use is widely spread, but not...