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The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Völckner, Franziska; Hofmann, Julian - In: Marketing Letters 18 (2007) 3, pp. 181-196

Persistent link: https://www.econbiz.de/10005810346

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing Letters 23 (2012) 3, pp. 719-730

Firms often partition a product’s price into two mandatory parts (e.g., the base price of a mail-order DVD and the surcharge for shipping and handling) instead of charging one all-inclusive price. This study examines whether and to what extent partitioned pricing (compared to one all-inclusive...

Persistent link: https://www.econbiz.de/10010989716

Markentransfererfolge - Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität

Völckner, Franziska; Sattler, Henrik - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 57 (2005), pp. 669-688

Persistent link: https://www.econbiz.de/10006691298

Image feedback effects of brand extensions: Evidence from a longitudinal field study

Völckner, Franziska; Sattler, Henrik; Kaufmann, Gwen - In: Marketing Letters 19 (2008) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10005680448

DBW-Stichwort - Markenstrategische Optionen

Kaufmann, Gwen; Sattler, Henrik; Völckner, Franziska - In: Die Betriebswirtschaft : DBW 66 (2006) 2, pp. 245

Persistent link: https://www.econbiz.de/10007224341

RESEARCH ESSAY - Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats

Becker, Jan-Michael; Rai, Arun; Ringle, Christian M; … - In: Management information systems : mis quarterly 37 (2013) 3, pp. 665-694

Persistent link: https://www.econbiz.de/10010170658

Empirical generalizability of consumer evaluations of brand extensions

Völckner, Franziska; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 24 (2007) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10007727823

Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten

Farsky, Mario; Völckner, Franziska - In: Die Betriebswirtschaft : DBW 68 (2008) 6, pp. 706-728

Persistent link: https://www.econbiz.de/10008151358

Messung der Markenstärke von Künstlermarken -- Eine empirische Untersuchung am Beispiel von Popmusikern.

Clement, Michel; Völckner, Franziska; Granström, Nancy; … - In: Marketing : ZFP ; journal of research and management 30 (2008) 2, pp. 93-108

Persistent link: https://www.econbiz.de/10008067613

The dual role of price: decomposing consumers’ reactions to price

Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377

Persistent link: https://www.econbiz.de/10008082572