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A growing share of international trade occurs through intra-firm transactions, transactions between domestic and foreign subsidiaries of a multinational firm. The difficulties associated with writing and enforcing a vertical contract compound when a product must cross a national border, and may...
Persistent link: https://www.econbiz.de/10012734085
In this paper we describe how margins in the channel vary over time within a product category and identify the market, manufacturer, and retailer characteristics that explain this variation. To obtain the equilibrium margins, we explicitly model the behavior of the various agents in the...
Persistent link: https://www.econbiz.de/10005818939
This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and the interactions between manufacturers and retailers in an equilibrium model. We use the Nash bargaining solution to determine wholesale...
Persistent link: https://www.econbiz.de/10005553460
Persistent link: https://www.econbiz.de/10008583410
This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and the interactions between manufacturers and retailers in an equilibrium model. We use the Nash bargaining solution to determine wholesale...
Persistent link: https://www.econbiz.de/10008787553
Persistent link: https://www.econbiz.de/10008375653
Persistent link: https://www.econbiz.de/10004921110
Persistent link: https://www.econbiz.de/10005429191
How a cost shock is passed through to final consumer prices may relate to nominal price stickiness and rigidities, the existence of nonadjustable cost components, strategic markup adjustments, or other contract terms along the supply distribution chain. This paper presents a simple framework to...
Persistent link: https://www.econbiz.de/10011265270
We explore the effects of television advertising in the setting of the NFL's Super Bowl telecast. The Super Bowl is the largest advertising event of the year and is well suited for measurement. The event has the potential to create significant increases in "brand capital" because ratings average...
Persistent link: https://www.econbiz.de/10011183948