DeMoranville, Carol W.; O'Donnell, Paula Bogott - In: Journal of Marketing for Higher Education 11 (2001) 4, pp. 29-49
<title>ABSTRACT</title> Colleges and universities are faced with the necessity of raising tuition rates to meet the ever increasing costs of providing higher education. How those increases are marketed may influence the typical negative impact such increases have on enrollments. This study examines whether...