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Respondent non-cooperation in surveys and diaries: An analysis of item non-response and panel attrition
Lee, Eunkyu; Hu, Michael Y.; Toh, Rex S. - In: International journal of market research : JMRS ; the … 46 (2004) 3, pp. 311-326
Persistent link: https://www.econbiz.de/10006693210
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Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors
Lee, Eunkyu; Hu, Michael Y.; Toh, Rex S. - In: Journal of marketing research : JMR 37 (2000) 1, pp. 125-133
Persistent link: https://www.econbiz.de/10006663752
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Natural mortality and participation fatigue as potential biases in diary panels : Impact of some demographic factors and behavioral characteristics on systematic attrition
Toh, Rex S.; Hu, Michael Y. - In: Journal of Business Research 35 (1996) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10005473759
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Frequent-Flier Programs: The Australian Experience
Browne, William G.; Toh, Rex S.; Hu, Michael Y. - In: Transportation journal 35 (1995) 2, pp. 35
Persistent link: https://www.econbiz.de/10006709308
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Natural Mortality and Participation Fatigue as Potential Biases in Diary Panels: Impact of Some Demographic Factors and Behavioral Characteristics on Systematic Attrition
Toh, Rex S.; Hu, Michael Y. - In: Journal of business research : JBR 35 (1996) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10006738238
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Basic business statistics : an intuitive approach
Toh, Rex S.; Hu, Michael Y. - 1991
Persistent link: https://www.econbiz.de/10004116131
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Frequent-Flier programs: Problems and pitfalls
Hu, Michael Y.; Toh, Rex S.; Strand, Stephen - In: Business Horizons 31 (1988) 4, pp. 52-57
Persistent link: https://www.econbiz.de/10005333407
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Frequent-Flier Programs: A Comparative Study of the American and Australian Experiences
Toh, Rex S.; Browne, William G.; Hu, Michael Y. - In: The logistics and transportation review 32 (1996) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10007323546
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Vertical strategic interaction and channel member pricing behavior
Lee, Eunkyu - 1993 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004251860
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Distribution Channels
Staelin, Richard; Lee, Eunkyu - In: The History of Marketing Science
The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel...
Persistent link: https://www.econbiz.de/10011206707