Narrow search
Showing 1 - 1 of 1
Cover Image
MARKETING STRATEGY - The stakes are increasing in marketing effectiveness - To get budgets past the CFO, you need a strong case. Here's how profit pool analysis can help build a cogent story and a valuable planning tool.
Mosimann, Patrick - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 1, pp. 41-43
Persistent link: https://www.econbiz.de/10006748365