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Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport Management Review 14 (2011) 1, pp. 42-53

This study's goal was to create and test a tool for identifying different types of sport spectators. Based on four types of sporting-event consumers - aesthete, interactive, supporter, and opportunist - we developed the Sporting Event Experience Search Scale (SEES). We conducted an empirical...

Persistent link: https://www.econbiz.de/10009217364

Olympic marketing

Bodet, Guillaume - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 264-267

Persistent link: https://www.econbiz.de/10010103041

Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships

Bodet, Guillaume - In: Journal of retailing and consumer services 15 (2008) 3, pp. 156-162

Persistent link: https://www.econbiz.de/10007914436

Loyalty in Sport Participation Services: An Examination of the Mediating Role of Psychological Development

Bodet, Guillaume - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 30-43

Persistent link: https://www.econbiz.de/10009835640

Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

Bodet, Guillaume; Bernache‐Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-803

Persistent link: https://www.econbiz.de/10009165335

International place branding through sporting events: a British perspective of the 2008 Beijing Olympics

Bodet, Guillaume; Lacassagne, Marie-Franoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-375

Persistent link: https://www.econbiz.de/10009997639

Consumer Behaviour in Sport and Events

Bodet, Guillaume - In: European Sport management quarterly : ESMQ 11 (2011) 2, pp. 193-196

Persistent link: https://www.econbiz.de/10008998960