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Marketing's reputation and influence in the firm

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of Business Research 65 (2012) 3, pp. 446-452

This study examines whether or not marketing's influence in the firm is fundamentally a reputation issue. Based on a sample of 122 senior executives of Australian firms operating in a wide range of manufacturing industries, empirical findings show that the marketing function's reputation in a...

Persistent link: https://www.econbiz.de/10010577266

Power and marketing

Merlo, Omar; Whitwell, Gregory J.; Lukas, Bryan A. - In: Journal of strategic marketing 12 (2004) 4, pp. 207-218

Persistent link: https://www.econbiz.de/10007228547

Marketing's reputation and influence in the firm

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-453

Persistent link: https://www.econbiz.de/10009819656

Social capital, customer service orientation and creativity in retail stores

Merlo, Omar; Bell, Simon J.; Menguc, Bulent; Whitwell, … - In: Journal of Business Research 59 (2006) 12, pp. 1214-1221

Persistent link: https://www.econbiz.de/10005465558

Social capital, customer service orientation and creativity in retail stores

Merlo, Omar; Bell, Simon J.; Mengüç, Bülent; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1214-1221

Persistent link: https://www.econbiz.de/10007383391

How can a shareholder value approach improve marketing's strategic influence?

Lukas, Bryan A.; Whitwell, Gregory J.; Doyle, Peter - In: Journal of Business Research 58 (2005) 4, pp. 414-422

Persistent link: https://www.econbiz.de/10005466263

Stock analysts' assessments of the shareholder value of intangible assets

Whitwell, Gregory J.; Lukas, Bryan A.; Hill, Paul - In: Journal of Business Research 60 (2007) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10005474011

How can a shareholder value approach improve marketing's strategic influence?

Lukas, Bryan A.; Whitwell, Gregory J.; Doyle, Peter - In: Journal of business research : JBR 58 (2005) 4, pp. 414-422

Persistent link: https://www.econbiz.de/10006713947

Schools of Thought in Organizational Learning

Bell, Simon J.; Whitwell, Gregory J.; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 30 (2002) 1, pp. 70-86

Persistent link: https://www.econbiz.de/10006151782

Export planning orientation and its antecedents: Evidence from exporting IT products

Lukas, Bryan A.; Whitwell, Gregory J.; Hill, Paul - In: Journal of Business Research 60 (2007) 12, pp. 1282-1289

There is strong support in the export literature for a positive relationship between export planning and export performance. However, little is known about the drivers of export planning. In addressing this knowledge gap, this article proposes that export planning is usefully analyzed in terms...

Persistent link: https://www.econbiz.de/10008565572