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Should you set up your own sales force or should you outsouce it? The standard analysis uses a cost basis to answer this question. It assumes that the direct sales force is largely a fixed cost and that the outsourced sales force is largely a cost that varies with sales. It then calculates the...
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Choice options almost always have some information that is unavailable. Some researchers have argued that consumers do not form inferences in these situations, while others have shown that consumers rely on existing attributes to infer missing ones. This paper focuses on what happens to choices...
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This note raises questions about two of the results of Hogarth and Makridakis (Hogarth, R. M., S. Makridakis. 1981. The value of decision making in a complex environment: An experimental approach. Management Sci. 27 93--107.) based on a lack of statistical support and inadequate consideration of...
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