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Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation
Tajeddini, Kayhan; Elg, Ulf; Trueman, Myfanwy - In: Journal of retailing and consumer services 20 (2013) 5, pp. 453-462
Persistent link: https://www.econbiz.de/10010142743
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The potential for innovativeness: a tale of the Swiss watch industry
Tajeddini, Kayhan; Trueman, Myfanwy - In: Journal of marketing management : MM 24 (2008) 1-2, pp. 169-184
Persistent link: https://www.econbiz.de/10007919316
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Examining the Effect of Market Orientation On Innovativeness
Tajeddini, Kayhan; Trueman, Myfanwy; Larsen, Gretchen - In: Journal of marketing management : MM 22 (2006) 5-6, pp. 529-552
Persistent link: https://www.econbiz.de/10007294943
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Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry
Tajeddini, Kayhan; Trueman, Myfanwy - In: International journal of hospitality management 31 (2012) 4, pp. 1119-1130
Persistent link: https://www.econbiz.de/10009983830
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The potential for innovativeness: a tale of the Swiss watch industry
Tajeddini, Kayhan; Trueman, Myfanwy - In: Journal of marketing management : MM 24 (2008) 1, pp. 169-185
Persistent link: https://www.econbiz.de/10008416645
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Regeneration and well-being: research into practice
Trueman, Myfanwy; Cornelius, Nelarine; Franks, Tom; … - In: International journal of public sector management : IJPSM 26 (2013) 3, pp. 180-189
Persistent link: https://www.econbiz.de/10010131836
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Fame and fortune: a conceptual model of CEO brands
Bendisch, Franziska; Larsen, Gretchen; Trueman, Myfanwy - In: European journal of marketing : EJM 47 (2013) 3, pp. 596-614
Persistent link: https://www.econbiz.de/10010099469
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Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies
Eid, Riyad; Trueman, Myfanwy - In: Industrial management & data systems 104 (2004) 1-2, pp. 16-30
Persistent link: https://www.econbiz.de/10008357015
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Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies
Eid, Riyad; Trueman, Myfanwy - In: Industrial management & data systems 104 (2004) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10008357181