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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Goldstein, Noah J.; Cialdini, Robert B.; Griskevicius, … - In: Journal of Consumer Research 35 (2008) 3, pp. 472-482

Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g., "the majority of guests reuse their towels") proved superior to a traditional appeal widely used by hotels that...

Persistent link: https://www.econbiz.de/10005614099

BEHAVIOR - Applying (and Resisting) Peer Influence - Awareness of peer influence helps managers orchestrate the actions of others -- And interpret their own behaviors.

Griskevicius, Vladas; Cialdini, Robert B.; Goldstein, … - In: MIT sloan management review 49 (2008) 2, pp. 84-95

Persistent link: https://www.econbiz.de/10007903979

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion

Griskevicius, Vladas; Goldstein, Noah J.; Mortensen, Chad R. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 384-395

Persistent link: https://www.econbiz.de/10008254305

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Goldstein, Noah J.; Cialdini, Robert B.; Griskevicius, … - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 472-482

Persistent link: https://www.econbiz.de/10008109408

Reciprocity by Proxy: A Novel Influence Strategy for Stimulating Cooperation

Goldstein, Noah J.; Griskevicius, Vladas; Cialdini, … - In: Administrative science quarterly : ASQ ; dedicated to … 56 (2011) 3, pp. 441-474

Persistent link: https://www.econbiz.de/10009833663

The Hidden Costs of Organizational Dishonesty - Companies that engage in unethical practices face consequences far more harmful than is traditionally recognized. The resulting damage can easily outweigh the short-term gains.

Cialdini, Robert B.; Petrova, Petia K.; Goldstein, Noah J. - In: MIT sloan management review 45 (2004) 3, pp. 67-74

Persistent link: https://www.econbiz.de/10006246863

Descriptive Social Norms as Underappreciated Sources of Social Control

Cialdini, Robert - In: Psychometrika 72 (2007) 2, pp. 263-268

Persistent link: https://www.econbiz.de/10005381876

Lecture summaries - Professor Robert Cialdini looks at the principles of persuasion and social assent, and Nobel Laureate Professor Wangari Maathai describes her fight to save the Kenyan rainforest and promote women's rights

Cialdini, Robert; Maathai, Wangari - In: RSA journal : the journal of the Royal Society for the … 154 (2007) 5528, pp. 60-61

Persistent link: https://www.econbiz.de/10007724475

Illusory Power Transference: The Vicarious Experience of Power

Goldstein, Noah J.; Hays, Nicholas A. - In: Administrative science quarterly : ASQ ; dedicated to … 56 (2011) 4, pp. 593-622

Persistent link: https://www.econbiz.de/10009846727

So nutzen Sie sozialen Druck - Psychologie: Kunden tun das, was andere Kunden tun. Dieser Effekt hilft Unternehmen beim Sparen.

Goldstein, Noah J. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 2, pp. 16-17

Persistent link: https://www.econbiz.de/10008170809