Choi, Sunmee; Baek, Jihyun; Kang, Hayoung - In: Journal of Global Scholars of Marketing Science 23 (2013) 2, pp. 144-158
The important role of customer contact employees in creating superior customer service quality has been well demonstrated. Accordingly, extensive research has been conducted to identify antecedents of their commitment to customer service. The effect of internal service quality has been proposed...