In this paper, we consider the network as an alternative communication channel to undirected advertising in the market. The main distinctive feature of the network-embedded transaction is the interdependency of buyers' purchasing behavior. Since most transactions in a network are made...

We investigate a dynamic model of network marketing in a small-world network structure artificially constructed similarly to the Watts–Strogatz network model. Different from the traditional marketing, consumers can also play the role of the manufacturer's selling agents in network marketing,...