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Fokus Praxis - Preis- und Preisnachlasskonzepte

Sebastian, Karl-Heinz; Maessen, Andrea - In: Die Betriebswirtschaft : DBW 62 (2002) 5, pp. 547-554

Persistent link: https://www.econbiz.de/10006825469

Das Phänomen des Variety-Seeking-Behavior : Modellierung, empirische Befunde und marketingpolitische Implikationen

Haseborg, Fokko ter; Mäßen, Andrea - In: Jahrbuch der Absatz- und Verbrauchsforschung 43 (1997) 2, pp. 164-188

Persistent link: https://www.econbiz.de/10006098778

Diffusion and advertising : the case of the German telephone campaign

Simon, Hermann; Sebastian, Karl-Heinz - 1986

Persistent link: https://www.econbiz.de/10004693731

Trends + Visionen: Ingredient Branding: Reift ein junger Markentypus?

Simon, Hermann; Sebastian, Karl-Heinz - In: Absatzwirtschaft : Zeitschrift für Marketing ; … 38 (1995) 6, pp. 42

Persistent link: https://www.econbiz.de/10006798790

Diffusion and Advertising: The German Telephone Campaign

Simon, Hermann; Sebastian, Karl-Heinz - In: Management Science 33 (1987) 4, pp. 451-466

The goal of the present paper is to investigate the influence of advertising on the diffusion of new telephones in West Germany. Several alternative ways of integrating advertising into the well-known Bass-diffusion-model are suggested and empirically tested. The econometric investigation yields...

Persistent link: https://www.econbiz.de/10009191760

Better Pricing Processes for Higher Profits

Simon, Hermann; Butscher, Stephan A.; Sebastian, Karl-Heinz - In: Business strategy review 14 (2003) 2, pp. 63-68

Persistent link: https://www.econbiz.de/10007159882

Scanner-Daten in Marktforschung und Marketingentscheidung

Simon, Hermann; Kucher, Eckhard; Sebastian, Karl-Heinz - 1981

Persistent link: https://www.econbiz.de/10002822065