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Leading National Advertisers' Uses of Advergames

Lee, Mira; Youn, Seounmi - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10008167834

Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement

Lee, Mira; Youn, Seounmi - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 473-500

Persistent link: https://www.econbiz.de/10008274065

Commercial Liking and Memory: Moderating Effects of Product Categories - Classifying products advertised on the multi-year Super Bowls as "approach," "avoidance," or "utilitarian," this study finds that product category moderates the relationship between commercial liking and memory. Strong positive relationships between liking and memory hold true for approach products only, not avoidance or ...

Youn, Seounmi; Sun, Tao; Wells, William D.; Zhao, Xinshu - In: Journal of advertising research 41 (2001) 3, pp. 7-14

Persistent link: https://www.econbiz.de/10006511962

Exploring the Traits of Happy People

Doyle, Kenneth; Youn, Seounmi - In: Social Indicators Research 52 (2000) 2, pp. 195-209

Persistent link: https://www.econbiz.de/10009400576

Antecedents of Consumer Attitudes toward Cause-Related Marketing

Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137

Persistent link: https://www.econbiz.de/10008051944

Restricting Gambling Advertising and the Third-Person Effect

Youn, Seounmi; Faber, Ronald J.; Shah, Dhavan V. - In: Psychology & marketing 17 (2000) 7, pp. 633

Persistent link: https://www.econbiz.de/10006983694

Parental Influence and Teens' Attitude toward Online Privacy Protection

Youn, Seounmi - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 362-388

Persistent link: https://www.econbiz.de/10008449914

Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents

YOUN, SEOUNMI - In: Journal of consumer affairs : official publication of … 43 (2009) 3, pp. 389-419

Persistent link: https://www.econbiz.de/10008717504

Parental Influence and Teens’ Attitude toward Online Privacy Protection

YOUN, SEOUNMI - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 362-389

Persistent link: https://www.econbiz.de/10008718817

Corporate social responsibility effects on social network sites

Jeong, Hyun Ju; Paek, Hye-Jin; Lee, Mira - In: Journal of Business Research 66 (2013) 10, pp. 1889-1895

This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of corporate social responsibility (CSR). Two types of CSR, cause-related marketing (CRM) and cause sponsorship (CS), and the...

Persistent link: https://www.econbiz.de/10010869862