Der Beitrag analysiert den Einfluss der Kundenzufriedenheit auf den ökonomischen Erfolg im Naturkostfachhandel. Auf Basis einer Befragung von 885 Kunden und der Analyse der Betriebskennzahlen von 11 Naturkostfachgeschäften zeigt sich, dass die Kundenzufriedenheit ein relevanter Erfolgsfaktor...

In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...

In spite of the increasing number of certification schemes in the food sector, there is only few research about the economics of certification. Given the rapid growth and the lack of experience the actors have to cope with different forms of opportunistic behaviour. The following paper describes...

During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages...

Over the past few years, certification standards have become increasingly relevant for the agribusiness sector. Substantial parts of the value chain are already certified by standards such as QS, IFS or EurepGap. It is not known, however, whether these approaches can actually ensure a high...

The Ifamr is published quarterly by IFAMA. www.ifama.org

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org