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Purpose: We draw upon the findings of a research project which investigated networking styles by owner/managers of small businesses. Our specific objective was to analyse the impact of such networking activities on business growth to develop a taxonomy of networking based on size, business model...
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Purpose: the paper reports from an exploratory study into how small businesses use Web 2.0 information and communication technologies (ICT) to work collaboratively with other small businesses. The study had two aims: to investigate the benefits available from the use of Web 2.0 in small business...
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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure.Fully...
Persistent link: https://www.econbiz.de/10009458114
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way...
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