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Stern, Barbara B.; Russell, Cristel Antonia; Russell, … - In: Journal of macromarketing : examining the interactions … 25 (2005) 2, pp. 222-225

Persistent link: https://www.econbiz.de/10006873661

Stern, Barbara B. - In: Journal of consumer research : JCR ; an … 19 (1993) 4, pp. 556-566

Persistent link: https://www.econbiz.de/10006687979

Edson Escalas, Jennifer; Stern, Barbara B. - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 566-578

Persistent link: https://www.econbiz.de/10006651174

Stern, Barbara B. - In: Journal of advertising research 44 (2004) 2, pp. 165-169

Persistent link: https://www.econbiz.de/10006504458

Stern, Barbara B. - In: Journal of advertising research 42 (2002) 4, pp. 19-22

Persistent link: https://www.econbiz.de/10006508376

Stern, Barbara B.; Ratneshwar, S.; Mick, David Glen; … - In: Journal of advertising research 41 (2001) 4, pp. 83-87

Persistent link: https://www.econbiz.de/10006511488

Stern, Barbara B.; Gould, Stephen J.; Tewari, Sonia - In: The service industries journal 13 (1993) 3, pp. 74-96

Persistent link: https://www.econbiz.de/10006358156

Stern, Barbara B. - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 216-223

Persistent link: https://www.econbiz.de/10006149004

Stern, Barbara B. - In: European journal of marketing : EJM 30 (1996) 9, pp. 37-59

Persistent link: https://www.econbiz.de/10006102603

Stern, Barbara B.; Schroeder, Jonathan E. - In: European journal of marketing : EJM 28 (1994) 8-9, pp. 114-132

Persistent link: https://www.econbiz.de/10006104725