Vertical coordination in agri-food chains is a significant and increasing phenomenon in Central and Eastern European Countries (CEEC). It has been observed that this development prefers large scale production. However, the agricultural sector is still a mixture of small scale and large scale...

In the context of retail internationalization it is observable that retailers from West European countries take their business models known from their home countries into the newly entered markets. In this sense there are at least three development trends in conjunction with globalization, which...

“Pay What You Want” is a pricing strategy where buyers pay any desired amount for a given commodity, sometimes including zero. Giving the buyers freedom to pay what they want can be very successful in some situations, because it eliminates many disadvantages of conventional pricing, e.g. the...