A major goal of scientific disciplines is to build cumulative knowledge across numerous lines of inquiry. Traditionally, attempts to summarize the findings of these different lines of inquiry have been achieved through narrative and integrative reviews. The advent of meta-analysis in the late...

Significant research has focused on the market orientation concept and its antecedents in recent years. Nevertheless, the market orientation research provides little information concerning the effects of national cultural values on the market orientation of companies. The conceptual framework...