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Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
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7
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
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OLC EcoSci
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Consumer research : a state of the art review ; how valid and useful are all our consumer behavior research findings?
Jacoby, Jacob
- In:
Journal of marketing
42
(
1978
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10003060856
Saved in:
2
A model of multi-brand loyalty
Jacoby, Jacob
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 25-31
Persistent link: https://www.econbiz.de/10003060869
Saved in:
3
Experimentally Validating a conceptualization of brand loyality
Jacoby, Jacob
;
Kyner, David B.
-
1972
Persistent link: https://www.econbiz.de/10004554373
Saved in:
4
Personal selling : theory, research, and practice
Jacoby, Jacob
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004690392
Saved in:
5
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen
;
Jacoby, Jacob
;
Johar, Gita Venkataramani
; …
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
Saved in:
6
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita
;
Jedidi, Kamel
;
Jacoby, Jacob
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 232
Persistent link: https://www.econbiz.de/10006673235
Saved in:
7
Tracing the Impact of Item-by-ltem Information Accessing on Uncertainty Reduction
Jacoby, Jacob
;
Jaccard, James J.
;
Currim, Imran
;
Kuss, …
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10006684206
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8
Brand Choice Behavior as a Function of Information Load: Replication and Extension.
Jacoby, Jacob
;
Speller, Donald E
;
Berning, Carol A Kohn
- In:
Journal of Consumer Research
1
(
1974
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10005735591
Saved in:
9
Consumer Use and Comprehension of Nutrition Information.
Jacoby, Jacob
;
Chestnut, Robert W
;
Silberman, William
- In:
Journal of Consumer Research
4
(
1977
)
2
,
pp. 119-28
Persistent link: https://www.econbiz.de/10005735701
Saved in:
10
Constructive Criticism and Programmatic Research: Reply to Russo.
Jacoby, Jacob
;
Speller, Donald E
;
Berning, Carol A K
- In:
Journal of Consumer Research
2
(
1975
)
2
,
pp. 154-56
Persistent link: https://www.econbiz.de/10005735738
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