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Product innovation in perspective
Rothberg, Robert R. - In: Corporate strategy and product innovation, (pp. 3-13). 1976
Persistent link: https://www.econbiz.de/10002713048
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The pursuit of growth : the challenges, opportunities, and dangers of managing and investing in today's economy
Funkhouser, Giles Ray; Rothberg, Robert R. - 1987
Persistent link: https://www.econbiz.de/10004311913
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Market Segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert R. - 1969
Persistent link: https://www.econbiz.de/10004839639
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Managing crises before they happen: what every executive needs to know about crisis management - Ian I. Mitroff with Gus Anagnos; New York: Amacom, 2001, 172 + xiii pages, 24.95
Rothberg, Robert R. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 103-104
Persistent link: https://www.econbiz.de/10006269415
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The dogma of growth : a re-examination
Funkhouser, G. Ray; Rothberg, Robert R. - In: Business horizons 28 (1985) 2, pp. 9-16
Persistent link: https://www.econbiz.de/10002184401