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Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1994 - 5. ed

Persistent link: https://www.econbiz.de/10004568626

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1997 - 6. ed

Persistent link: https://www.econbiz.de/10004338308

Social interaction patterns of the elderly consumer

Schiffman, Leon G. - In: Marketing education and the real world and Dynamic …, (pp. 445-451). 1973

Persistent link: https://www.econbiz.de/10003670287

Communication and experience : the acceptance of a new food product by elderly consumers living in geriatric housing

Schiffman, Leon G. - 1971

Persistent link: https://www.econbiz.de/10004839815

Value orientations of new-age elderly: The coming of an ageless market

Schiffman, Leon G.; Sherman, Elaine - In: Journal of Business Research 22 (1991) 2, pp. 187-194

Persistent link: https://www.econbiz.de/10005477426

Sociocultural meanings in visually standardized print ads

Callow, Michael; Schiffman, Leon G. - In: European journal of marketing : EJM 38 (2004) 9, pp. 1113-1128

Persistent link: https://www.econbiz.de/10006079444

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of Business Research 62 (2009) 11, pp. 1054-1062

This article sets out a research program that examines the dynamics of gifting behavior of long-term committed dyadic relationships--married couples. Our research considers the findings of a study in which the reported gifting behavior of couples reveals two gifting rulebooks; the first rulebook...

Persistent link: https://www.econbiz.de/10005067172

Swatch Fever: An Allegory for Understanding the Paradox of Collecting

Long, Mary M.; Schiffman, Leon G. - In: Psychology & marketing 14 (1997) 5, pp. 495-510

Persistent link: https://www.econbiz.de/10006997356

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062

Persistent link: https://www.econbiz.de/10008309039

Opportunities for marketing travel services to new-age elderly

Mathur, Anil; Sherman, Elaine; Schiffman, Leon G. - In: The journal of services marketing 12 (1998) 4-5, pp. 265-277

Persistent link: https://www.econbiz.de/10007349453