The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

The following paper reveals the content of a new form of the modern consumer’ s manifestation: the ethical consumerism. This concept growth and developed in the last decade of the 20 century, but we can find its origins in the USA, fifty years ago. The entire society has evolved and so did the...