How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...

This thesis first investigates various issues related with model averaging, and then evaluates two policies, i.e. West Development Drive in China and fiscal decentralization in U.S, using econometric tools. Chapter 2 proposes a hierarchical weighted least squares (HWALS) method to address...